[Purpose] The purpose of this study is to analyze the impact of the COVID-19 pandemic on the Korean golf industry to explore business model changes and adaptation strategies in the context of the pandemic. [Method] In order to derive the results, data were collected through in-depth interviews with golf course operators, golf equipment companies, customers, and golf tourism workers, and major patterns and topics were derived through content analysis. [Results] As a result of the study, During the pandemic, the adoption of contactless services, such as remote booking, payment systems, and single-rider carts, accelerated within the golf industry. Customer behavior also shifted towards a preference for small-group and family play. Additionally, the increase in beginner golfers drove demand for entry-level equipment, making online channels a primary distribution route. The demand for domestic golf tourism also grew, fostering the development of new travel packages tailored to local customers. [Conclusion] There is a need for digital transformation of the Korean golf industry and sustainable business model development, and useful implications for the change and future prospects of the golf industry were drawn by suggesting directions for the golf industry to establish a long-term growth foundation in the future.