[Purpose] The purpose is to provide basic information necessary to develop marketing strategies and policies for the continuous purchase intention of consumers of golf goods in the future by predicting the consumption behavior of consumers of golf goods. [Method] A reliability analysis was conducted to verify exploratory factor analysis and reliability for the results. In addition, the model suitability and the theory of research were verified through the positive factor analysis and structural equation analysis. [Result] Attitudes, subjective norms, and perceived behavioral control and purchasing intentions were found to be largely significant in causal relationships, and also in the effects of perceived behavioral control and past experience on purchasing intentions and purchasing behavior. [Conclusion] Attitude and subjective norms, perceptual behavioral control and past experience were identified as leading variables affecting purchasing intentions, while perceptual behavioral control and past experience were identified as important prior variables affecting purchasing behavior.