[Purpose] The purpose of this study is to verify the structural relationship between the image of a golf tourism destination and perceived value and behavioral intention. Through this, this study aims to present basic data for revitalizing the golf industry, such as attracting local golf tourists, developing the local economy, international exchange, and environmental protection. [Method] The subjects of the study were selected for golf participants with golf tourism experience, and a Google online survey was conducted. A total of 279 research subjects participated in the online survey. The survey tools used SPSS 25.0 and AMOS 23.0 to conduct frequency analysis, confirmation factor analysis, reliability analysis, correlation analysis, and structural equation model analysis. [Result] First, all of the environmental, cognitive, and emotional images of the golf tourism destination image had a positive effect on the perceived value. Second, cognitive images had a positive effect on behavioral intentions, but environmental and emotional images did not affect behavioral intentions. Third, perceived value had a positive effect on behavioral intention. [Conclusion] It is important to identify the needs and preferences of golf tourists, such as the natural charm of golf tourism areas, regional characteristics, and various physical services, and to provide customized services. In addition, it will be necessary to promote and provide services such as providing various information that can be enjoyed at the golf course or region and providing guidance on convenience facilities.