[Purpose] The purpose of this study is to provide useful information to spread college students' participation in sports and to continue exercise, and to produce valuable data necessary for subsequent research related to college students' participation in sports. [Method] Using the google form, 792 questionnaires collected after distribution to research subjects selected by the online questionnaire production and non-probability sampling method were statistically processed using SPSS and AMOS programs. [Result] The causal relationship between sports participation motivation, participation satisfaction, social capital, and exercise continuity intention of college students was found to have a significant impact on all paths except health/physical fitness and participation satisfaction, trust and exercise continuity intention, and norms and exercise continuity intention. [Conclusion] It is necessary to increase satisfaction with participation by strengthening the motivation for college students' participation in sports, expand research on the relationship between participation satisfaction and social capital, and devise various measures to positively affect the intention to continue exercising.